In a country that has not yet normalized the function of underwear, Jayshree Gupta, owner of the underwear studio Cazaro, is working hard to expose the misunderstanding of large-size women’s underwear. TV and theatre actor Rytasha Rathore spent a wet afternoon in a thought-provoking conference, playing the Muse – eventually becoming a supporter of the devil – the day.
I am on the way to an underwear studio in Powai. If this is a TV commercial, I will pity my hand powder to alleviate my troubles in the sweltering heat of October. However, this is a real life. I tried to open my shirt from my sweaty body in my seat, but there was a stubborn dress that clung to me. Everything about my bra caught me at this point – the shoulder strap was digging into my shoulder, the strap made my skin suddenly become a rash, and the cup turned into a sweaty blood vessel. I convinced myself that I would join the #FreeTheNipple campaign at the end of the day, but before that, I planned to meet – and ironically I didn’t lose it – the owner of the underwear studio, and an up-and-coming TV and drama actor.
Soon, I was in the Cazaro Lingerie Fit studio, Jayshree Gupta and Rytasha Rathore are about to start an intense experiment, surrounded by bras of various shapes and sizes. I saw Gupta earlier, so I know a lot about what she did. She likes to call herself a “underwear doctor” and she is working with an airline when her mother comes to her door. Gupta hopes to take a break from her cumbersome 9 to 5 routines and start thinking about ways to fill her days after she completes the notice period. In the tourism industry, she has contacted a large number of foreign brands, and Gupta found her most fascinated with the foreign underwear industry. She realized that in addition to measuring the bust, international brands also prioritized the size of the cup. “I have problems with my underwear and I conclude that I may have worn the wrong underwear all my life, but no one helped me in India at the time. I quickly realized that I could feel sorry for this situation or myself. Looking for a solution. I chose the latter. Since I founded Cazaro for 10 years, I am as keen to help women find the ideal bra as they started today.”
At the same time, Rasor is checking a series of bras and giving me a helpless smile when our eyes are locked. I don’t need a long time to figure out the meaning behind this mysterious smile – just like me, the 25-year-old actor can choose the concept of a bra as a whole. During one of my routine rolling sessions, I first stumbled upon Rathore’s Instagram account and was quickly filmed by Kaarnamey, a series of daily chronicles that she is not active now, and she will assume various roles. She played the stereotyped Indian aunt in a sketch and effortlessly turned into a conceited British accent. However, these comedy episodes appeared in the back seat when she made her debut as a celebrity character in Badho Bahu (September 2016 – May 2018), and the show was praised for turning the village beauty into a mind. Lasol admits that although her role is an improvement in Indian television standards, it is far removed from the feminists of real life. She explained, “My character’s name is actually Komal, but my nickname is Badho, because it is equivalent to the word fat in the Haryanvi dialect. I encountered a problem at the beginning and asked the producer to re- Considering that they decided to roll it because the show tried to promote physical enthusiasm. In any case, they continued to choose Badho, but the fact that I really like Komal is that she remains confident and willful throughout the game.”